Studio Ghibli's Hayao Miyazaki's first new film in 10 years is How Do You Live? It was released nationwide on the 14th.
In order to give the audience a fresh mind, the unusual step was taken not to reveal information about the film's content until its release.
The animated feature film "How Do You Live?" was directed for the first time in 10 years after Hayao Miyazaki withdrew his retirement announcement, and it took about seven years to create the original story and script.
This time, Studio Ghibli wanted audiences to see it with a fresh mind, so they didn't reveal any information about the content other than the title and a poster with a bird character in advance.
On the 7th, the first day of the film's release, many fans visited the movie theater in Toshima Ward, Tokyo, for the first screening at 14:9 a.m., even though it was a weekday.
A man in his 20s said, "I didn't reveal the content in advance, so I came to see it today with a very excited feeling.
After the two-hour screening, the audience was still immersed in the afterglow of seeing the film.
A man in his 2s said, "When I saw his work, I realized that Director Miyazaki was a monster, and I still felt his enthusiasm to make a film like this."
Another man in his 20s said, "I couldn't read the plot at all, but after seeing the work, the image of the bird character on the poster changed."
On the other hand, a woman in her 20s said, "I thought it was a dark story at the beginning, but when I watched it, 'Shun World' unfolded, and there was a Ghibli-like crush, so it was good to see it."
Even after the opening day, the unusual response continues, such as not releasing movie brochures.